Abstract
This research paper is focused on how DeLillo’s novel White Noise posits the effects of Cyber culture over the youths because of their all-embracing engagement. The Fiction is about the admixture of the media and popular culture. Different aspects of consumer culture are presented throughout the novel. None of the characters likes to develop passion for true knowledge. They no longer like to take the trouble to know the reality. Individuals are taken as fragile units. In the lives of Gladney, Babette, Bee and other children of Murray, digitally produced reality count a lot. To come out of his barren mercantile practices like digital mode of communication and encoding business codes, the main character develops fantasies. As a qualitative research, the researcher has used library and internet as the sources for it. The concept of postmodernism along with cyber culture has been used as the tool to interpret and analyze the fiction